Success Equals Open Emails, Not Number of Subscribers
In eNewsletter marketing, your success depends on the number of subscribers who open, read and react to your newsletter - not the number of subscribers.
It happens to me quite often that I end up on someone’s newsletter without having been asked just because I corresponded with them. If I know the person, I react by finding the unsubscribe link and sending them a note about US Spam Laws.
I never look at the content and, most likely, will never do business with them. This is a mild reaction. Many others react by reporting the spam. If too many people report it, your email address will begin to be blacklisted and your emails will not go through.
Several email services, including eZineDirector and Constant Contact, allow you to put an email address on a mailing list without confirmation. For other users of these services, it could affect their delivery rate.
So how do you get subscribers?
- Ask them explicitly if they want to be on your newsletter via phone or email. Think of it as a contact point - another chance to get in front of your potential client or colleague.
- Let them know they can unsubscribe any time. Make sure there is an easy unsubscribe link contained in the emails.
- Put them on the subscriber list as soon as you can. You eliminate confusion. They will remember why they are getting the newsletter.
- Setup your eNewsletter to send an introductory email (autoresponder) as soon as a subscriber is added. If possible, use colors, logos, and format that are similar to the actual eNewsletter so they get used to the newsletter’s look-and-feel.
- Deliver your newsletter regularly.
Tags: email marketing