Last week, this blog was mentioned by AWeber in one of their postings.

The article was about providing email and web content that touches a reader’s everyday life - such as The Isolated Entrepreneur’s postings about postage increases.

Another good example about providing a personalized touch is Google. Periodically the Google logo changes to reflect an upcoming holiday or event.

The Isolated Entrepreneur changes its header to reflect different seasons. Currently the blog shows footprints on the beach. For Easter, it had easter eggs hidden in the grass.

Ideas for your business

There are things you can do to touch your reader’s lives.

  • Change the color, images, or logo to reflect changes in season or highlight upcoming holidays.
  • Add short notes to your newsletter about upcoming deadlines in your client’s industry.
  • Change your phone or voicemail greeting to include such things as “Have a Great Weekend” or “Happy Holidays.”