Thursday, July 12th, 2007
Consumers Take Longer to Purchase an Item Online
There is a of buzz about a new report by a new ScanAlert Study called “Digital Window Shopping: The long delay before buying” (get a free copy).
The study says, on average, a consumer takes over 34 hours to make an online buying decision (up from 19 hours in their 2005 study). This is significantly [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Tuesday, July 10th, 2007
Quarter of Home Internet Users Use Dial-Up
This is just a friendly reminder =-P that there are many people who still have dial-up connections to the Internet. Pew/ Internet’s June 2007 Home Broadband Adoption Survey reveals:
Among home users, 23% use a dial-up connection.
47% of all adult Americans have a broadband connection at home (up 5% from last year)
This is an important statistic [...]
No Comments » - Posted in In the News by Ricki Steigerwald
Wednesday, May 16th, 2007
Statistics on the Digital Divide
A phenomenal increase of broadband Internet can be found amoung African American families. 40% of African American families have broadband compared to 47% of the general population.
30% of households making $30,000 or less have broadband compared to 76% of households with incomes of $76,000 or greater.
This increase in African American families is not just related [...]
