Thursday, April 5th, 2007
Case Study: Pharmboard’s Email Campaign
AWeber selected Pharmboard this week for a review of their email campaign.
Pharmboard is a website for people seeking a job in pharmaceuticals. The website contains useful articles for job seekers and includes an email mini-course (driven by autoresponders) that provides useful tips and links to articles on the website.
AWeber had the following tips to increase [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Tuesday, April 3rd, 2007
Case Study of Travelocity’s Email Campaigns
If you rely on your newsletter for a significant amount of traffic to your website or product purchase, you need to focus more time on your subscribers’ reading habits than the actual content in the newsletter.
According to MarketingSherpa, Travelocity is an innovator when it comes mass emails. They constantly tweak their email campaigns, Low [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, March 28th, 2007
Sending Email at the Ideal Time
How do you get your newsletter to your subscribers at the ideal time when they are located all over the world? It is afternoon in Europe when it is morning here in the states.
With certain Email Services such as AWeber, you can splice up your list and set different times to send your newsletter depending [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Friday, March 23rd, 2007
Making Plain Text Look Good
At the beginning of March, I published a posting about whether you need plain text or not. It turns out that having a well written plain text newsletter can increase your delivery by not making your email look spam and, also, increasing your readership.
But is there a way to make plain text look pretty? AWeber’s [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Friday, March 2nd, 2007
Do You Need Plain-Text Newsletter Versions?
If you publish an eNewsletter, you probably see the “plain text” box where you create your content and wonder if it is necessary to fill anything in there.
AWeber’s blog posting, “Who Cares About Plain Text?” , discusses the benefits of having a plain text version of your newsletters.
The two main reasons are:
Increased delivery success by [...]
1 Comment » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, February 21st, 2007
Success Equals Open Emails, Not Number of Subscribers
In eNewsletter marketing, your success depends on the number of subscribers who open, read and react to your newsletter - not the number of subscribers.
It happens to me quite often that I end up on someone’s newsletter without having been asked just because I corresponded with them. If I know the person, I react by [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, February 21st, 2007
Survey Released: Why People Open An Email Message
Dr. Ralph E. Wilson covered the results from a survey about why consumers open an email message. The two top reasons?
I know and trust the sender
I previously opened the email and found it valuable.
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Monday, February 19th, 2007
Web Seminar about eNewsletters
MarketingProfs Thursday eSeminar is “e-Newsletters: Get Attention and Build Loyalty” promises to be a good one. The seminar will teach you about building a quality newsletter and your delivery options.
Note: It is $99 if you are not a Premium Member.
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Thursday, February 8th, 2007
Can you add a business card to your subscriber list?
In order to add an email address to your subscriber list for an eNewsletter, you need to gain explicit permission from the person to whom the email address belongs to.
It is not ok to add all of your Outlook contacts or your current clients to your subscriber list.
It is not ok to all the participants [...]
