Monday, November 12th, 2007
Email Metrics
[Reprint from Christopher Knight's Ezine Tips]
Recently Email Service Provider (ESP) MailerMailer released an email metrics report on the first half of this year. To save you some time from reading all 28 pages of this report, I’m going to give you the quick highlights:
Mondays, Tuesdays and Weekends are best days to send.
Wednesdays and Friday’s are [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Tuesday, October 9th, 2007
Marketing Emails That Offend
I have handled email lists and published e-newsletters for several clients in the past. I always insist my clients comply with SPAM laws and grow their email lists through traditional means rather than sending it to everyone who drops a business card in their fish bowl at conventions.
Many people think of email marketing as a [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Thursday, October 4th, 2007
Is your e-zine viral?
Don’t depend on the forward button in your subscriber’s email software to spread the word about your e-zine.
Depending on what software the subscriber uses, the forwarded email may look garbled or just be the text version of your product.
By including a “refer a friend” and/or “forward newsletter to friend” links and webpages, you are better [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, August 1st, 2007
Hotmail’s new security feature
A new AWeber posting talks about a new feature in Hotmail. If you are not in the Hotmail user’s address book, no only do images not appear, but hot links to external web pages do not work either.
What is worse… the hot links in the email message show up in blue and are underlined, [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Friday, June 1st, 2007
Case Study: Body Building Company’s Use of Email
AWeber posted a new case study, “Market a Small Business Via Email & eBooks” this week. It highlights Beginning-Bodybuilding.com, a fitness and body building business focused to beginners.
Marc David, the owner, uses weekly newsletters and a series of autoresponders to keep prospects and paying customers informed about current events and promotions.
AWeber reviewed and made recommendations [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, May 23rd, 2007
Checklist before sending mass emails
You probably already know this, but there are some steps you need to take in order to make sure your mass email or newsletter is mistake free. I know I have hit send several times and realize later that I have made an error.
If you handle multiple mailing lists, make sure you are sending [...]
1 Comment » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Thursday, May 17th, 2007
What an AOL user sees when they receive your email
It is important to get your email address added to an AOL user’s address book. You can do this by requesting your new subscriber add your email address to the address book.
Make sure you use the email address that your newsletter gets sent from.
Read AWeber’s “Not in the Address Book?” to see exactly what message [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, May 9th, 2007
E-mail as Direct Mail
AWeber released a blog posting about how an E-Mail compares to a direct mail piece you get from your postal carrier.
This posting is great for those of us who are looking for a visual of what we are trying to accomplish with mass e-mail campaigns.
The Envelope
In order to read a piece of mail, you need [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, May 2nd, 2007
Spam Laws Reviewed
The most important thing to remember about email marketing is that you want to treat others as they would treat you. Many of us get a hundred or more emails a day - some of use can handle this load, others don’t.
Angering a customer or prospect does NOT get you the sale.
SmartBiz.com released a [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Tuesday, April 17th, 2007
Case Study: One Travel Agent’s Email Campaigns
This week, AWeber posted another case study. This time it the email campaigns of a travel agent.
Although most of us use Orbitz rather than a travel agent to book many of our trips, when it comes to destination traveling, it is still best to use a travel agent. There are agents that specialize in Disney, [...]
