Thursday, August 30th, 2007

Customer Service 101

MarketingProf’s gave this advice recently in their Get to the Po!nt eNewsletter.
Here are three points about customer service:

Customers don’t care about your problems.  They want the product or service delivered as promised.
Customers don’t understand quality.  They only know the experience that surrounds the sale.
Customers need you to manage their experience.  Put your best and brightest [...]

No Comments » - Posted in Back Office by Ricki Steigerwald

Thursday, May 3rd, 2007

Acting Small - Makes You Bigger

Have you noticed how many articles have been written about Walmart loosing it’s competitive edge because it got away from such things as good customer service and making each consumer feel important? Walmart is also having supplier problems - many suppliers are tired of being bullied.
There are many books and articles out there about [...]

No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald