Friday, October 5th, 2007
Case Study: Apple store drives away business
In this week’s Get to the Point newsletter, there is a great case study of why a person would drive approximately an hour to a Mac store rather than going to the local Apple store.
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Friday, June 1st, 2007
Case Study: Body Building Company’s Use of Email
AWeber posted a new case study, “Market a Small Business Via Email & eBooks” this week. It highlights Beginning-Bodybuilding.com, a fitness and body building business focused to beginners.
Marc David, the owner, uses weekly newsletters and a series of autoresponders to keep prospects and paying customers informed about current events and promotions.
AWeber reviewed and made recommendations [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Wednesday, May 9th, 2007
Save Money. Avoid Costco.
Costcos is known for bringing you products at great prices, right? Did you know the other part of their strategy is to get you to buy products you don’t want once your in the door.
Just think of how products are placed in the store. The bulk items such as produce, meats, and [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Thursday, April 5th, 2007
Case Study: Pharmboard’s Email Campaign
AWeber selected Pharmboard this week for a review of their email campaign.
Pharmboard is a website for people seeking a job in pharmaceuticals. The website contains useful articles for job seekers and includes an email mini-course (driven by autoresponders) that provides useful tips and links to articles on the website.
AWeber had the following tips to increase [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Tuesday, April 3rd, 2007
Case Study of Travelocity’s Email Campaigns
If you rely on your newsletter for a significant amount of traffic to your website or product purchase, you need to focus more time on your subscribers’ reading habits than the actual content in the newsletter.
According to MarketingSherpa, Travelocity is an innovator when it comes mass emails. They constantly tweak their email campaigns, Low [...]
No Comments » - Posted in Sales, Marketing & Growth by Ricki Steigerwald
Friday, March 23rd, 2007
The Story of Baby Einstein
If you haven’t checked out Microsoft’s Small Business Summit yet, you might want to. It’s free. Although the live sessions will finish this afternoon, the recorded sessions are starting to be made public. They are released 72 hours after the session has completed.
On the first day of the Summit, one of the speakers was Julie [...]
