A phenomenal increase of broadband Internet can be found amoung African American families.  40% of African American families have broadband compared to 47% of the general population.

30% of households making $30,000 or less have broadband compared to 76% of households with incomes of $76,000 or greater.

This increase in African American families is not just related to lower prices and new technology - it has to do with the appeal of music, videos and other entertainment.  This type of media cannot be viewed through dial-up.

African Americans are using the Internet for more than entertainment.

  • 73% of African Americans (54% of whites) have used the Internet for school projects
  • 67% of African Americans (39% of whites) have use the Internet to search for jobs.

These statistics are important if you are marketing on the Internet.  It is not just a niche for white families with a high income.

Source: “Equal Opportunity Speedway,” Roger O. Crockett and Spencer E. Ante, Business Week, May 21, 2007.