Word of Mouth Advertising is the most affordable advertising used by micro-businesses.

Join a local network group like BNI to get started. The initial investment is well worth the relationships you create with other local businesses - This is especially true if you rely on local customers.

For virtual businesses looking for clients in diverse market areas, look at online network groups like StartupNation and LinkedIn.

One of the best and cheapest techniques for getting new clients is letting the word out to your current clients and close vendors that you are looking for new clients.

It costs three to five times as much to reach new customers as it does to reach the ones you already have,” said Gene Fairbrother, lead business consultant for the NASE. “Offering discounts on subsequent purchases or sending small gifts to customers on their birthday can do a lot to make sure they keep coming back.” [ NASE Washington Watch, 1/10/07]

So keep your current clients happy. =-)