How effective is advertising your business on the side of your car?

If you are an independent contractor or provide another in-home service, it can be very effective.  A vehicle with the company name on it, is free advertising.  It let’s others know that you have provided a service for one of your neighbors.

I, personally, have asked my neighbors about something they have had done after seeing a service vehicle at their home.  My neighbors have approached me as well.

We have called a chimney care company after seeing a sign on one of their trucks in the neighborhood.  We couldn’t remember the name, but the phone number (1-800-chimney) was easy to recollect.

A local business man, the Poop Scoop King, get a significant amount of referrals from vehicle signage.

Advertising on vehicles is similar to other advertising.  There has to be something memorable about it.

  • The person has to have a need for the service or product.
  • The person knows the neighbor you are servicing and asks he or she about your company.
  • The phone number is easy to remember.
  • The company name is memorable.

Remember, you want to leave the right impression.

  • Keep your vehicles clean and well maintained.
  • Have friendly personnel operating your vehicles.
  • Make sure the writing is easy to read.