Who hasn’t heard of the new Apple iPhone?

Not many. AND most of it has been free.  If you google “iPhone” you will find it as a topic on many blogs, forums, and other Web 2.0 sites.  It has also been an article in most major newspapers.

This is the magic of the Internet.  Apple’s iPod is so successful, that it generated this free press for its new product automatically…. Everyone’s talking about it.

This is a great example of word-of-mouth advertising.  =-)