Wed
Apr 4 2007
What fonts are best for printed copies?
Posted by Ricki Steigerwald under General Marketing
Have you ever wondered what is the best font to you when you write a letter or create your stationary?
The Newspaper Ad Bureau of Australia published a research pamphlet that details what the best graphic design of printed material is.
- Times New Roman has a 92% comprehension rate; Sans Serif types like Arial - 59%.
- White printing on a black background - 0%.
- 80% will look at a vertical shape or graphic before a horizontal one.
Full Article: “Best Research on Graphic Design for Print - Ever,” Anne Holland, MarketingSherpa, April 2, 2007.
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April 18th, 2007 at 9:44 am[…] Wed 18 Apr 2007 The Best Format for Electronic Media Posted by Ricki Steigerwald under Web Marketing A couple of weeks ago, I wrote about the format that is best for printed material. […]
