Everyone knows that bad news travels faster than good - and it can really ruin your brand or professional image if not handled immediately.

Take the recent Dog Food Recall.  Many retailers took the recalled dog food off the shelves immediately and went a step further.  They proactively worked to inform their customers.

Competitors took out full-page newspaper ads to ensure consumers their products were safe.  Pet supply retailers posted notices, sent emails, and updated their websites in order to inform as many customers as possible.

Read MarketingProf’s “How to Deal With Crisis-and Defend the Brand” (April 10, 2007) by David Lemley of Lemley Designs.