Wed
May 9 2007
Save Money. Avoid Costco.
Posted by Ricki Steigerwald under Case Study
Costcos is known for bringing you products at great prices, right? Did you know the other part of their strategy is to get you to buy products you don’t want once your in the door.
Just think of how products are placed in the store. The bulk items such as produce, meats, and bakery are placed at the back of the store. The pharmaceutical and dried goods are at the far-front.
You breeze by electronics, seasonal goods (furniture, toys, and summer items), clothing and books before you reach the items you came to the store for.
The result - you might walk out with a couple lilac bushes, a book and two t-shirts in addition to the bread, cereal, milk and meat you wanted to buy.




