Fri
Mar 2 2007
Do You Need Plain-Text Newsletter Versions?
Posted by Ricki Steigerwald under Sales, Marketing & Growth
If you publish an eNewsletter, you probably see the “plain text” box where you create your content and wonder if it is necessary to fill anything in there.
AWeber’s blog posting, “Who Cares About Plain Text?” , discusses the benefits of having a plain text version of your newsletters.
The two main reasons are:
- Increased delivery success by navigating past the mail server’s spam filters.
- Some subscribers prefer it or have email clients that do not render HTML correctly.
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Pingback from Making Plain Text Look Good « The Isolated Entrepreneur
March 23rd, 2007 at 8:01 am[...] Ricki Steigerwald under Web Marketing At the beginning of March, I published a posting about whether you need plain text or not. It turns out that having a well written plain text newsletter can increase your delivery by not [...]
