You can take a boring, every day product and give it some marketing pazazz.

Take a look at these examples:

  • Facial tissue. It is not about blowing your nose.  It is about why people blow them - weddings, sad movies, and the birth of a baby.
  • Diapers. It is not about smelly, poopy diapers.  They are about babyhood - babies playing, toddlers running around, babies falling on their bottoms.
  • Glue. It is about fixing broken memories (a vase from grandmother).
  • Fix-a-flat tire foam.  It is not about fixing a flat, but about security and getting to important events such as a wedding or child’s recital on time.
  • Web site hosting. It is about sharing memories (photos, email, stories) and getting tasks done (buying a product).

When coming up with a method for marketing your product, look at the human factor. Don’t tell your audience what your product does.

Tell a story.   What emotions does it evoke? People buy products that they have an emotional attachment to.