Don’t depend on the forward button in your subscriber’s email software to spread the word about your e-zine.

Depending on what software the subscriber uses, the forwarded email may look garbled or just be the text version of your product.

By including a “refer a friend” and/or “forward newsletter to friend” links and webpages, you are better able to control the look-and-feel of the forwarded message.

Finally, you can get statistics on how viral your e-zine is.  =-)