When you are on a limited budget, public relations is very important.

This is different from advertising because the goal is to publicize you and your company as an expert. Find the right audience.  Come up with useful information the audience can use and write the article.

Advertising your business is secondary.  If you build a rapport with the right people and newspapers, they will come to you with questions they may have and, hence, you and your business get written about.

BusinessWeek.com, “Effective PR on a Limited Budget” by Karen E. Klein, Smart Answers, April 9, 2007.