Archive for October, 2007
Wednesday, October 31st, 2007
And the Devil’s Assistant Wore…
Forbes magazine has a great article out about incompetent assistants. Whether you work with a virtual or in-office assistant, it is important to hire one that makes you look good and relieves you of your workload - not adds to it.
No Comments » - Posted in Working with a VA by Ricki Steigerwald
Monday, October 29th, 2007
Popular Blog Content
Every once in a while, I take a look at Isolated Entrepreneur’s statistics. I thought I would share some since many subscribers are bloggers themselves.
Over the past year, the type of postings for our audience (micro business owners) that have the most hits continue to be the same.
Case studies of successful companies (i.e. Baby Einstein)
Economic […]
1 Comment » - Posted in Web Marketing by Ricki Steigerwald
Friday, October 26th, 2007
Does your website work without the “www”?
One of the first checks I do when I am about to meet with a prospective client is try and access the client’s website with www in front of the domain name - and without.
In most cases, it works with and without. If all or part of the site does not load, it usually […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Tuesday, October 9th, 2007
Marketing Emails That Offend
I have handled email lists and published e-newsletters for several clients in the past. I always insist my clients comply with SPAM laws and grow their email lists through traditional means rather than sending it to everyone who drops a business card in their fish bowl at conventions.
Many people think of email marketing as a […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Monday, October 8th, 2007
Photo projects
Every year, I use my digital photos to use as notecards and to make gifts for relatives. Through my projects, I have learned that not all services are alike.
Snapfish is great for calendars, but Shutterfly rocks when it comes to a collage poster.
1 Comment » - Posted in Computer Setup, Gift Ideas by Ricki Steigerwald
Friday, October 5th, 2007
Apple store drives away business
In this week’s Get to the Point newsletter, there is a great case study of why a person would drive approximately an hour to a Mac store rather than going to the local Apple store.
No Comments » - Posted in Case Study by Ricki Steigerwald
Friday, October 5th, 2007
Anti-Phishing Phil
Anti-Phishing Phil is a free, interactive game that teaches users:
What phishing is.
How to determine if an email/website is legitimate.
It is geared towards people who are just beginning to use the computer. The software is still under development, but you can try it out.
No Comments » - Posted in Work/Life by Ricki Steigerwald
Thursday, October 4th, 2007
Is your e-zine viral?
Don’t depend on the forward button in your subscriber’s email software to spread the word about your e-zine.
Depending on what software the subscriber uses, the forwarded email may look garbled or just be the text version of your product.
By including a “refer a friend” and/or “forward newsletter to friend” links and webpages, you are better […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Wednesday, October 3rd, 2007
My Husband is a better mother
Self had a wonderful article written by Andrea Todd. “My husband is a better mother” talks about one mom’s guilty feelings. It just goes to show we can be our own worst critiques.
No Comments » - Posted in Work/Life by Ricki Steigerwald
Wednesday, October 3rd, 2007
A faster compression utility for Vista
If you work with zip (compressed) files as much as I do, you will find that the installed compression utility in Windows Vista is very slow.
My recommendation is to install 7-zip, a free, open source program. This is great for Windows XP as well. If you open the pop-up menu (right-mouse click) for any item […]
