Archive for May, 2007
Tuesday, May 15th, 2007
Statistics on your Register Page
You may be following some of these well known strategies for converting visitors to clients
White paper
Newsletter
Product Demo
Podcast
Most of us require a visitor to complete a registration page prior to viewing the free products. How effective are these at capturing your visitor’s information?
You would be amazed at how many people enter fake data for those supplemental […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Monday, May 14th, 2007
Reminder: Postage Increase Today
As of today, it will cost you 41 cents to send a letter domestically.
For more information on postage rates and how to save money, see Entrepreneur’s “Making the Postage Increase Work For You” (April 27, 2007).
1 Comment » - Posted in Micro-Biz News by Ricki Steigerwald
Friday, May 11th, 2007
Eating Right While Traveling
RealAge has these tips for eating better while traveling.
Order a special meal when purchasing a ticket. Most airlines allow you to select a specific type of meal: low-cal, vegetarian, kosher, etc.
Eat a protein meal prior to travelling. This keeps you satisfied longer.
Avoid salty and sweet foods when purchasing items at the airport. Grab chewing gum […]
No Comments » - Posted in Work/Life by Ricki Steigerwald
Thursday, May 10th, 2007
SCORE’s Technical Reading Room
SCORE has a great web page full of articles and tutorials about using computers, software, and other electronics in your business.
Some articles include:
building a wireless LAN
securing your laptop
is e-commerce easy?
No Comments » - Posted in Computer Setup by Ricki Steigerwald
Thursday, May 10th, 2007
Make a boring product buzz
You can take a boring, every day product and give it some marketing pazazz.
Take a look at these examples:
Facial tissue. It is not about blowing your nose. It is about why people blow them - weddings, sad movies, and the birth of a baby.
Diapers. It is not about smelly, poopy diapers. They are about babyhood […]
No Comments » - Posted in Creating Products by Ricki Steigerwald
Thursday, May 10th, 2007
Free content directories
Writing articles and submitting them to free content directories creates incoming links to your website and can increase your rankings on search engines.
These content directories are a way for website and enewsletter publishers to get some free content as well.
Dr. Ralph F. Wilson, released in his latest newsletter the Top 25 Article Submission and Free […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Wednesday, May 9th, 2007
E-mail as Direct Mail
AWeber released a blog posting about how an E-Mail compares to a direct mail piece you get from your postal carrier.
This posting is great for those of us who are looking for a visual of what we are trying to accomplish with mass e-mail campaigns.
The Envelope
In order to read a piece of mail, you […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Wednesday, May 9th, 2007
Save Money. Avoid Costco.
Costcos is known for bringing you products at great prices, right? Did you know the other part of their strategy is to get you to buy products you don’t want once your in the door.
Just think of how products are placed in the store. The bulk items such as produce, meats, and […]
No Comments » - Posted in Case Study by Ricki Steigerwald
Wednesday, May 9th, 2007
Quarterly Economic Outlook
Below is an overview of the economic indicators released by the SBA, Office for Advocacy for the 1st quarter of 2007.
Although the economy continues to grows, the rate that it is growing is slowing down due to a weak housing market. The GDP is at an annualized rate of 1.3%, down from 2.5% in the […]
No Comments » - Posted in Micro-Biz News by Ricki Steigerwald
Monday, May 7th, 2007
Bringing the outdoors into your office
One of my favorite things about working at home is the ability to work in different places: the kitchen table, on the patio, in the living room, etc. - Thank you wireless network.
Ok… since I have a 1 1/2 and 4 year old, it is a necessity as well. =-) There are […]
