Archive for May, 2007
Thursday, May 31st, 2007
Signage on vehicles
How effective is advertising your business on the side of your car?
If you are an independent contractor or provide another in-home service, it can be very effective. A vehicle with the company name on it, is free advertising. It let’s others know that you have provided a service for one of your neighbors.
I, personally, have […]
No Comments » - Posted in General Marketing by Ricki Steigerwald
Thursday, May 24th, 2007
New Internet Threat - Infectious Web Pages
Boy, it is amazing what people will do to undermine our sense of security.
Most of us are pretty Internet savvy and know the rules for being safe when reading email or surfing the Internet. The people who write viruses, hoaxes, and other malicious code are always looking at new ways to infect your computer.
The latest […]
No Comments » - Posted in Computer Setup by Ricki Steigerwald
Wednesday, May 23rd, 2007
Making Ads Stand Out
Did you know that a person gets bombarded anywhere between 300 to 3,000 ads a day through the Internet, magazines, newspapers, junk mail, TV, etc? (see source below)
We have developed mechanisms and products (TiVO, spam filters, pop-up blockers) to avoid and ignore these advertisements. When I surf on the web, I use a pop-up blocker […]
No Comments » - Posted in General Marketing, Web Marketing by Ricki Steigerwald
Wednesday, May 23rd, 2007
Checklist before sending mass emails
You probably already know this, but there are some steps you need to take in order to make sure your mass email or newsletter is mistake free. I know I have hit send several times and realize later that I have made an error.
If you handle multiple mailing lists, make sure you are sending […]
1 Comment » - Posted in General, Web Marketing by Ricki Steigerwald
Wednesday, May 23rd, 2007
Sun hats for kids
I don’t know about you, but it is very hard to find a great sun hat for my toddler and pre-schooler. The hats in the local stores are very pretty, but they are missing some important features that make a great sun hat:
Ventilation holes. Many of the hats go so far as to have a […]
No Comments » - Posted in General by Ricki Steigerwald
Thursday, May 17th, 2007
Home Office Design
I dream of having my own home office someday. The location and design of it is still very fuzzy.
Right now, my desk sits in a closet in the playroom. I can closely monitor my kids while I type away at my computer. I can also lock the closet doors so I […]
No Comments » - Posted in Home Office by Ricki Steigerwald
Thursday, May 17th, 2007
What an AOL user sees when they receive your email
It is important to get your email address added to an AOL user’s address book. You can do this by requesting your new subscriber add your email address to the address book.
Make sure you use the email address that your newsletter gets sent from.
Read AWeber’s “Not in the Address Book?” to see exactly what message […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Wednesday, May 16th, 2007
SEO for Local Businesses
Search Engine Optimization (SEO) is different if you are business that seeks clients in a localized region. The value of being in the top 10 of a general search in your field is not worth the investment.
You want to be in the top 10 results when someone in your local area does a search. Some […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Wednesday, May 16th, 2007
Statistics on the Digital Divide
A phenomenal increase of broadband Internet can be found amoung African American families. 40% of African American families have broadband compared to 47% of the general population.
30% of households making $30,000 or less have broadband compared to 76% of households with incomes of $76,000 or greater.
This increase in African American families is not just related […]
No Comments » - Posted in Micro-Biz News, Web Marketing by Ricki Steigerwald
Tuesday, May 15th, 2007
Daimler pays Cerberus to take Chrysler
It’s all over the papers. Daimler is parting with 80.1% of Chrysler (automotive and financial arm) and it’s paying about $700 million for the splitoff to happen.
The new owners of Chrysler is an investment company called Cerberus Capital Management. Cerberus owns Air Canada and a large part of GMAC (General Motors financial arm).
Chrysler, like other […]
