Archive for April, 2007

Friday, April 13th, 2007

Don’t discard medicine down the drain

I don’t know about you, but I have always thrown left over medicine in the toilet and flushed them.
Well, it turns out this is not the best thing to do because sometimes it pollutes our lakes and streams. The patient information sheet you receive will tell you if it is safe to flush them […]

No Comments » - Posted in General by Ricki Steigerwald

Friday, April 13th, 2007

A Review on Windows Vista

Ric Bohy of StartupNation reviewed Windows Vista in “Vista Business - A Regular Guy’s Review“.  For the most part, it is best to wait for a brand new computer before trying the Vista out.  For the existing computer, especially if it is older than a year, the problem are the drivers.  Many manufacturers are not […]

No Comments » - Posted in Computer Setup by Ricki Steigerwald

Friday, April 13th, 2007

Online Backups

Are you looking for a better way of backing up your system?  Listen to the podcast, “Back It Up” by Startup Nation.   The accompanying podcast also includes a list of the better known online backup services.
Some of the unlimited storage services are great for photo backups and your less confidential files.  I am very wary […]

No Comments » - Posted in Computer Setup by Ricki Steigerwald

Tuesday, April 10th, 2007

Addressing an Envelope

When it comes to personal correspondence, it can be difficult to write the greeting line on the envelope - especially when the wife keeps her maiden name or a relative lives with the family.
While researching the subject for my website, OfficeAnimation.com, I found differing opinions on what etiquette prescribes. Even Miss Manners says there […]

No Comments » - Posted in General Marketing by Ricki Steigerwald

Tuesday, April 10th, 2007

Lowest unemployment rate in 6 years.

Friday, the Department of Labor released the lowest unemployment rate in 6 years at 4.4% unemployment rate, 180,000 new jobs.  The most important number to look at is how fast wages are gaining.  Although we have seen an economic expansion since 2002, it is only in the last 6 months that the wages were gaining […]

No Comments » - Posted in Micro-Biz News by Ricki Steigerwald

Tuesday, April 10th, 2007

Dog Food Recall - Handling Negative Publicity

Everyone knows that bad news travels faster than good - and it can really ruin your brand or professional image if not handled immediately.
Take the recent Dog Food Recall.  Many retailers took the recalled dog food off the shelves immediately and went a step further.  They proactively worked to inform their customers.
Competitors took out full-page […]

No Comments » - Posted in General Marketing by Ricki Steigerwald

Monday, April 9th, 2007

Copyright Laws and the Internet

We all have heard the court cases the entertainment industry is fighting on copyright infringement.  There is talk about updating the copyright law  now that the Internet is mainstream.  The entertainment industry wants it tightened.  The artists stand on both sides of the fence.
PBS MediaShift released a blog posting,  “Loosen Copyright Restrictions for the Internet […]

No Comments » - Posted in General by Ricki Steigerwald

Thursday, April 5th, 2007

Case Study: Pharmboard’s Email Campaign

AWeber selected Pharmboard this week for a review of their email campaign.
Pharmboard is a website for people seeking a job in pharmaceuticals.  The website contains useful articles for job seekers and includes an email mini-course (driven by autoresponders) that provides useful tips and links to articles on the website.
AWeber had the following tips to increase […]

No Comments » - Posted in Web Marketing by Ricki Steigerwald

Wednesday, April 4th, 2007

Take a break with your kids

Up here in Michigan, the weather is breaking. You can catch glimpses of daffodils, green grass, and the return of summer birds.
Most schools have Easter/Spring break next week or the following. It can be very stressful trying to juggle work and kids during this time.
Why not take a break yourself? Even if it […]

No Comments » - Posted in Home Office by Ricki Steigerwald

Wednesday, April 4th, 2007

What fonts are best for printed copies?

Have you ever wondered what is the best font to you when you write a letter or create your stationary?
The Newspaper Ad Bureau of Australia published a research pamphlet that details what the best graphic design of printed material is.

Times New Roman has a 92% comprehension rate; Sans Serif types like Arial - 59%.
White printing […]

1 Comment » - Posted in General Marketing by Ricki Steigerwald