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What fonts are best for printed copies?

Have you ever wondered what is the best font to you when you write a letter or create your stationary?

The Newspaper Ad Bureau of Australia published a research pamphlet that details what the best graphic design of printed material is.

  • Times New Roman has a 92% comprehension rate; Sans Serif types like Arial - 59%.
  • White printing on a black background - 0%.
  • 80% will look at a vertical shape or graphic before a horizontal one.

Full Article: “Best Research on Graphic Design for Print - Ever,” Anne Holland, MarketingSherpa, April 2, 2007.

This entry was posted on Wednesday, April 4th, 2007 at 8:00 am and is filed under Sales, Marketing & Growth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “What fonts are best for printed copies?”

  1. The Best Format for Electronic Media « The Isolated Entrepreneur Says:
    April 18th, 2007 at 9:44 am

    [...] Wed 18 Apr 2007 The Best Format for Electronic Media Posted by Ricki Steigerwald under Web Marketing  A couple of weeks ago, I wrote about the format that is best for printed material. [...]

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