Archive for April, 2007
Wednesday, April 25th, 2007
Arranging travel and lodging for conferences
Are you planning on attending a conference?
It is important to look at the conference brochures or websites as soon as it becomes available.
Most conferences have an early registration deadline which can save you money. But, more importantly, is to arrange your hotel accommodations as soon as possible. The block of rooms reserved for the […]
No Comments » - Posted in General, Working with a VA by Ricki Steigerwald
Tuesday, April 24th, 2007
Congress introducing new tax regulation on small business
NASE released an email today about a push by both the Senate and the Representatives pushing to add regulatory requirements for small business.
In efforts to minimize the federal deficit and acquire revenue for new
policy efforts, Congress and the Administration are looking to the tax gap.
The nation’s tax gap is the difference between what taxpayers should […]
No Comments » - Posted in Micro-Biz News by Ricki Steigerwald
Tuesday, April 24th, 2007
Internet Research
Are you using Google for all your Internet research? It is not the most effective way to find information on the web - especially if you are looking for something very specialized.
Here is a fabulous Squidoo lens called “Confessions of an Internet Researcher” which will help you learn more about Internet research.
No Comments » - Posted in General by Ricki Steigerwald
Tuesday, April 24th, 2007
Social Bookmarking
You have heard of it, but what is it?
If you use the Internet a lot, you have probably racked up quite the list of bookmarks in Explorer or Firefox. With social bookmarking, you do essentially the same thing, but they are stored on a website instead of a computer.
This allows you to share your […]
No Comments » - Posted in Organization, Web Marketing by Ricki Steigerwald
Wednesday, April 18th, 2007
The Best Format for Electronic Media
A couple of weeks ago, I wrote about the format that is best for printed material.
MarketingSherpa released an updated posting about what works best for electronic media. The posting is based upon a reply from one of their readers about a great source for research done on this topic.
The Wichita State University Software Usability Research […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Tuesday, April 17th, 2007
How fast does bad news travel?
According to a 2006 Wharton School of the University of Pennsylvania study and a 2006 study by BIGResearch:
Over 50% of consumers feel that customer service has gotten worse.
More than 50% of consumers who had a bad experience with one salesperson felt it reflected the service at the whole store.
More than 50% of consumers say they […]
No Comments » - Posted in General Marketing by Ricki Steigerwald
Tuesday, April 17th, 2007
Case Study: One Travel Agent’s Email Campaigns
This week, AWeber posted another case study. This time it the email campaigns of a travel agent.
Although most of us use Orbitz rather than a travel agent to book many of our trips, when it comes to destination traveling, it is still best to use a travel agent. There are agents that specialize in Disney, […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Monday, April 16th, 2007
Do politicians read letters?
Yes. Your letter is read.
Whether your Senator or Representative reads it personally is another question. It depends on the size of the population he or she represents. For this reason, a Representative is more likely to read your mail personally than a Senator. Many Senators ask their staff to filter out […]
No Comments » - Posted in Micro-Biz News by Ricki Steigerwald
Monday, April 16th, 2007
Make Trade Shows Work For You
For those businesses that use trade shows to make sales, take a look at NASE’s new Success Skill Seminar, Can a Trade Show Boost Your Business.
If you attend trade shows as a participant, you might currently make travel arrangements and then forget about the show until you get there.
If there is a specific goal you […]
No Comments » - Posted in General Marketing, Working with a VA by Ricki Steigerwald
Monday, April 16th, 2007
Add PR to your Marketing Mix
When you are on a limited budget, public relations is very important.
This is different from advertising because the goal is to publicize you and your company as an expert. Find the right audience. Come up with useful information the audience can use and write the article.
Advertising your business is secondary. If you build a rapport […]
