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Do You Need Plain-Text Newsletter Versions?

If you publish an eNewsletter, you probably see the “plain text” box where you create your content and wonder if it is necessary to fill anything in there.

AWeber’s blog posting, “Who Cares About Plain Text?” , discusses the benefits of having a plain text version of your newsletters.

The two main reasons are:

  1. Increased delivery success by navigating past the mail server’s spam filters.
  2. Some subscribers prefer it or have email clients that do not render HTML correctly.

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This entry was posted on Friday, March 2nd, 2007 at 1:34 pm and is filed under Sales, Marketing & Growth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Do You Need Plain-Text Newsletter Versions?”

  1. Making Plain Text Look Good « The Isolated Entrepreneur Says:
    March 23rd, 2007 at 8:01 am

    [...] Ricki Steigerwald under Web Marketing  At the beginning of March, I published a posting about whether you need plain text or not.  It turns out that having a well written plain text newsletter can increase your delivery by not [...]

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