Archive for February, 2007
Wednesday, February 28th, 2007
Mommy Guilt - Who doesn’t have it?
According to a study released by AMA, there are very few moms who don’t have it.
Think you would have less if you stayed at home? The study shows that stay-at-home moms have just as much guilt. =-)
No Comments » - Posted in Work/Life by Ricki Steigerwald
Wednesday, February 21st, 2007
Success Equals Open Emails, Not Number of Subscribers
In eNewsletter marketing, your success depends on the number of subscribers who open, read and react to your newsletter - not the number of subscribers.
It happens to me quite often that I end up on someone’s newsletter without having been asked just because I corresponded with them. If I know the person, I react by […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Wednesday, February 21st, 2007
Survey Released: Why People Open An Email Message
Dr. Ralph E. Wilson covered the results from a survey about why consumers open an email message. The two top reasons?
I know and trust the sender
I previously opened the email and found it valuable.
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Monday, February 19th, 2007
Two kinds of sitemaps
Your website should have two kinds of sitemaps: user-friendly index of pages and a search-engine sitemap.
The user-friendly index of pages is for your visitors to find information quickly. It is also used by search engines to find pages on your site. These site maps increase the weight of your pages on search engines […]
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Monday, February 19th, 2007
Web Seminar about eNewsletters
MarketingProfs Thursday eSeminar is “e-Newsletters: Get Attention and Build Loyalty” promises to be a good one. The seminar will teach you about building a quality newsletter and your delivery options.
Note: It is $99 if you are not a Premium Member.
No Comments » - Posted in Web Marketing by Ricki Steigerwald
Monday, February 19th, 2007
There is no Brontosaurus
My three year old is into dinosaurs. We go back to the library to get several new books every couple of weeks.
So finally one of these books has set us straight. There is no brontosaurus - just some enterprising “scientist”. He put the head of another dinosaur on the body he discovered.
For […]
No Comments » - Posted in Home Office by Ricki Steigerwald
Monday, February 19th, 2007
Managing Kids in the Home Office
I don’t know about you, but my office is my house. I move from room to room monitoring my kids (age 1 and 3). I may be typing away one moment and eating a plastic cookie and drinking air the next.
Uninterrupted work time is reserved for early mornings and evenings. When I […]
No Comments » - Posted in Home Office by Ricki Steigerwald
Saturday, February 17th, 2007
Getting Quality Referrals for Your Clients
As a small business owner, the best way to expand is by letting your clients know you are looking for referrals.
But do you know enough about your clients to steer them towards the referrals you want?
The key is to learn as much as you can about your clients.
What organizations your client is a member of? […]
No Comments » - Posted in General Marketing by Ricki Steigerwald
Saturday, February 10th, 2007
Communicate with IM
A great tool when working with a VA is instant messenger (IM).
It’s like walking down the hall of your office to check if your assistant is in. You can instantly tell if your VA is available to talk or if they are busy. You can leave a message to have them call you […]
No Comments » - Posted in Working with a VA by Ricki Steigerwald
Friday, February 9th, 2007
Are you cut out to work from home?
Not everyone is suited for running a business out of the home. For many of us, the separation between home and work life becomes blurred - especially if you have young kids.
Reasons people running a business from home are:
- Lack of self-discipline
- Isolation from co-workers
- Inability to keep work and home life in balance
- […]
